A letter to... Channel 4

by Hanna Pumfrey

So, a couple of weeks ago I wrote to ITV to better understand what they are doing to increase awareness of environmental sustainability and to find out if they might consider the introduction of a Keep Cup or two in Roy's cafe or the absence of straws in The Rovers Return.

No such luck. You can read the response from David at ITV here

So onwards and upwards, i'm off to pester Channel 4 with my thoughts now. 

(29/01/2018) FLOR AND CESTA

Hi there,

I hope you are well.

As we head into 2018 the media is awash with stories of supermarkets and the Government all making promises to cut plastic use and make Britains future green. Indeed only a couple of weeks ago, Theresa May herself pledged to make the plastic free supermarket aisle happen.

Whether or not these pledges will be be fulfilled remains to be seen but either way it's great news. Why? Because it is raising awareness of some of the most pressing environmental issues effecting the future of our planet. You may have read some of the facts around our plastic consumption and waste, for me the fact that has stayed with me is that by 2050 there will be more plastic in the sea than fish. A level of plastic waste that our ecosystems simply cannot tolerate. 

To introduce myself, by day I am a digital marketing manager working in the city, outside of that I run Flor + Cesta; a sustainable lifestyle platform dedicated to raising awareness of environmental issues and giving people the tools to live more sustainably, without a radical lifestyle change.

I would like to open up a discussion on how Channel 4, through the medium of some of the nations most loved soaps, can raise awareness of these issues and help people make some very small changes in their life that could go a very long way. 

When Esther Bloom buys a magazine in Price Slice she could purchase an environmentally conscious publication such Veggie Magazine or Positive News. When Cindy is buying her takeaway coffee in the coffee shop, she could use a Keep Cup. When a G + T is served in The Dog in a Pond, leave out the straw. You could even add a sign above the bar that says 'The Dog in the Pondis taking part in the #stopsucking challenge to campaign for a better planet and will no longer be serving straws'. 

These are simple changes that could be made with little cost that could have huge impact. With the volume of viewers tuning into Channel 4's most loved soaps like Hollyoaks, this is a tremendous opportunity to reach the British people in a fun and engaging way. It is also an opportunity for Channel 4 to position itself as the leading television network in this movement.

I would welcome the opportunity to discuss this further with the appropriate team. I look forward to hearing from you. 

Kind regards, Hanna