Ethical Undies Directory



This European brand caters to women with small breasts with gorgeous. Their flattering pieces are made from Fair Trade-certified organic cotton, spun, knitted, and dyed in Germany. The final sewing steps are done in a FairTrade facility in Croatia. They use green electricity, and the shipping is taken care of by DHL GoGreen using second hand cardboard boxing and recyclable packaging. 

AmaElla Lingerie

A social enterprise whose mission is to encourage ethical behaviour in fashion through sustainable and ethical sourcing. Their range is produced in the UK and Portugal using GOTS certified organic cotton to create their nature inspired lingerie.


Handmade underwear that don't destroy our planet. Designed and crafted in Berlin to maintain the best quality and least wastage. 

Andree Ciccarelli

This ethical lingerie brand offers sleek, edgy intimates made by hand in NYC. They support local businesses by sourcing their materials from New York whenever possible. 

Ayten Gasson

Produced in small units in Nottingham and Wales, this brand is known for its use of up-cycled Nottingham lace; a once-famed traditional skill in Britain.


Basal Underwear

Californian based Basal’s mission is to create consciously sourced and produced basics in a closed loop process, at prices affordable by everyone.

Base Range

A Danish that brand makes supremely comfortable yet subtly chic underthings. They focus on using high quality, organic fabrics in innovative ways that benefits both producer and consumer while minimising environmental impact.

Between the Sheets

NYC based brand, sells sustainably and ethically made lingerie and loungewear. All their product design, sewing, warehousing, and shipping all take place within a 4-mile radius in NYC.  

Birdsong London

An incredible feminist company doing amazing things for the women they work with. Sourcing ethically made products, they ensure 50-85% of the purchase price goes back to the women who made it. 


A US based brand. 95% rayon made from ECOCERT organic bamboo (and 5% spandex for stretch), which is processed in a closed-loop, non-toxic system. So, unlike regular bamboo rayon clothing, which requires intense chemical processing, Boodywear manufacturing doesn’t discharge toxic chemicals into the environment. 

Buttress & Snatch

For anyone with a Disney addiction. A London based brand, based in an old Turkish Delight factory (?!!) they are tackling over-production by making every garment to order.

By Nature

Basics organic underwear for women. 



With a rigorous ethical policy you can be sure that your pants are as ethical as they come.

Cock & Bull

Organic Cotton Boxer Briefs 100% Made in UK. 

Colie Co

A handmade lingerie hub based in Yorkshire (Leeds to be exact) using reclaimed fabrics. 


Known for comfortable, high quality pieces, ethically produced in Italy.


Do you Green

Super soft organic cotton basics for him and her.


Etiko Fairtrade

Etiko is the Australian pioneer of organic, eco-friendly and fairtrade fashion using the strapline ‘wear no evil’. All their underwear is bleach and chemical free. 

Ethical Silk Company

100% eco-friendly and ethically made loungewear. 

Ethical Superstore

For men’s bamboo briefs.



Gilda & Pearl lingerie

A British luxury lingerie and sleepwear brand, Gilda and Pearl has received the Butterfly Mark Award for its contributions to British manufacturing and sustainability. 


For simple eco-briefs, for him and her. 



Super soft bamboo fabric bralettes and undies, with natural dyes made from fruit trees, made by their in-house production team in Bali, Indonesia. Bamboo is sustainable sourced and uses a non-toxic solvent in a close-loop system to break down the ‘woody’ bamboo pulp. They provide fair working conditions.




Kinky Knickers

Manchester based lingerie firm with a focus on positive social impact


La Luna Intimates

La Luna is an eco-friendly intimates label based in Australia. Their garments are ethically made in Bali, from organic cotton and hand dyed with botanical dyes to give each a unique look.

Lara Intimates

Sustainable underwear made in Soho, London with luxury, reclaimed fabrics. They are focused on providing opportunities to female makers in London and empowering all women that believe in a sustainable fashion future.

Luva Huva

Handmade in the UK using ethically sourced sustainable fabrics. They work with 100% organic cotton, bamboo, and soy fabrics, along with end of line remnants, and vintage lace.  

Living Crafts Underwear

Classic shapes in organic cotton for women

Lorna Drew

Practical and ethical nursing bras that expand over three cup sizes to accommodate changing shape.


Martha Rose

Committed to manufacturing in the UK,  they use fabric in a really innovative way to reduce wastage.

MADI Apparel

MADI Apparel is a socially conscious intimate apparel brand committed to creating positive change in EVERY area of the underwear industry. All products are cut and sewn by women-owned businesses in the US. Their products are made fromsustainable viscose from bamboo.


This brand mainly caters to men, but the women’s items look just as comfy and fun! The fabric is made in a carbon-neutral method that converts sustainably harvested beechwood pulp into MicroModal fibres. Then it’s woven in a GOTS certified facility, and sewn in Sri Lanka and Turkey.

Mighty Good Undies

An Australian based brand, Mighty Good believes everybody should have affordable quality cotton underwear sourced from the most ethical and sustainable supply chain. They are also focused on achieving a carbon offset too.



Best known for its bold yet elegant designs, Naja empowers marginalised women and supports the environment in numerous ways. 

Neon Moon

London based brand focused on promoting body positivity among women. They’re also sweatshop free, ojectification free, photoshop free, and sexualisation free.

Nico Underwear

Celebrating minimalism, comfort and understated luxury. A brand committed to supply chain transparency, sustainable fibres and ethical production. An Australian based brand with free shipping to the UK on orders over $200. 

Nui Ami

Manufactured in the UK using responsibly sourced Italian silks, French leavers lace and Austrian jerseys.


Organic Basics

Long lasting, sustainable basics in organic cotton for him and her



PACT consistently sets the bar high with its transparent production and labour practices. By using organic, non-GMO cotton that’s not only free of pesticides, but also uses 95% less water than conventional cotton, PACT protects cotton farmers and the environment.


Pansy is an organic cotton underwear company. Their organic cotton is grown and milled domestically and their comfy underwear are designed and sewn locally in California.

Peau Ethique Lingerie

Organic cotton essentials.

Project Pico

A brand with a mission to create essentials for good. Fair-trade, organic cotton underwear for him and her. If you’re UK based and love big pants these guys are for you. 



Rossell England

Timeless pieces manufactured in the UK using only natural fibres


A luxury menswear brand, handmade in London; from the highest quality, organic and vegan materials. The ethos of Rozenbroek is to provide the consumer a new, ethical option whilst focusing on the wellbeing of the planet. 


Siku Moja

A UK based brand creating affordable, beautifully designed, eco-friendly and ethical lingerie and sleepwear.

Sloane & Tate

Sustainably sourced and sewn in Los Angeles, this ultra-comfy underwear brand uses a modal/cotton blend, and the pieces are designed by women, and made by women in women-owned factories.


A Canadian label boasting feminine, contemporary designs that are ethically manufactured in Montreal.

Studio Pia

Luxury lingerie with a conscience. Ethically crafted in the UK, with a focus on fashion-led, creative design, and cruelty-free, organic silk. 


Making sexy underwear that will challenge and preconceptions you may have of ethical underwear


LA based brand made from organic cotton, GOTS approved bamboo and lace remnants.


Thought Clothing

For basic bamboo briefs for him and for her. 

Thunderpants UK

Selling big ethical pants from New Zealand.


Uye Surana

Uye Surana uses innovative methods for sustainable manufacturing. Different styles are designed cohesively and later cut harmoniously from the same fabric, rather than separately, to reduce waste, and the designer, Monica, uses natural materials such as flower petals, or unique hand-dyed techniques that preserve resources. 




WORON is sustainable, sexy and vegan underwear, yogawear & everyday favourites

If you’re UK based, shop Woron on Gather & See or Sheer Apparel.

Wear proclaim

Basic bras, ethically manufactured in the US, using sourcing minimises environmental impact.