Fairtrade, ethical, organic, sustainable…what’s the difference?

When first coined, each of these terms captured three very different and powerful concepts. Sadly, these terms have been almost completely co-opted by corporations, governments and international financial institutions leading to a blurring of lines and a move away from the terms’ original meanings.

The result of this, at times when you’re making a purchase the different labels and options can be overwhelming. What does fairtrade vs. ethical vs. sustainable really mean?

We’ve created this easy comparison chart to help you navigate these terms.